Privacy Policy
Effective Date: 01 May 2025
1. Your Privacy Matters to Us
At Your Little Tales, we are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, use, and store your personal information when you visit our website, purchase a product, or contact us.
2. What Information We Collect
We may collect personal information directly from you when you:
- Place an order or complete a personalisation form
- Contact us via email or our website
- Sign up for our newsletter
- Browse our website
This may include:
- Your name and contact details
- Information provided for personalising a product (e.g. child’s name, age, interests)
- Payment and transaction details (processed securely via our payment provider)
- Website usage data (via cookies)
3. How We Use Your Information
We use your personal information to:
- Create and deliver your personalised products
- Process payments securely
- Communicate with you about your order
- Respond to customer enquiries
- Improve your website experience
- Send marketing communications (only if you opt-in)
We never sell or share your personal information with third parties for marketing purposes.
We use cookies on our website to improve your browsing experience and ensure our site functions correctly.
Cookies are small files placed on your device to help us:
- Remember your preferences (like shopping cart items)
- Understand how you use our site (via analytics tools)
- Personalise your experience
- Deliver relevant advertising (if applicable)
By using our website, you consent to our use of cookies in accordance with this policy.
You can control or disable cookies via your browser settings at any time. However, some features of our site may not function properly without cookies enabled.
5. Third-Party Services
We may use trusted third-party services to assist with payment processing, website hosting, and analytics. These providers are bound by confidentiality agreements and data protection obligations.
6. Website Analytics & Tracking Tools
We use third-party tools such as Hotjar, Google Analytics, and other analytics services to help us understand how visitors interact with our website.
These tools may collect non-personal information such as:
- Pages visited
- Time spent on pages
- Clicks, scrolls, and navigation patterns
- Device and browser information
This data helps us improve our website experience, usability, and customer service.
No sensitive personal information (such as your order details or personalisation data) is collected through these tools.
You can opt-out of Hotjar tracking at any time by visiting: https://www.hotjar.com/legal/compliance/opt-out
7. Data Storage & Security
We store personal information securely and take reasonable steps to protect it from misuse, loss, or unauthorised access.
Digital products are delivered securely via email. Payment information is processed through secure third-party payment gateways. We do not store your full credit card details.
8. Your Rights
You have the right to:
- Access or correct your personal information
- Opt-out of marketing communications
- Request deletion of your personal data (subject to any legal obligations)
To make a request, please contact us at info@yourlittletales.com
9. Contact Us
If you have any questions about this Privacy Policy or how your personal information is handled, please contact us at:
Your Little Tales Email: info@yourlittletales.com
Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be published on our website.